Male Makeup
As makeup is
trending steadily, people from all backgrounds, genders, cultures, and skin are
showing interest in makeup. Grooming of male is becoming a booming industry,
credit goes to men who are showing their interest in makeup increasingly. For
decades, companies have been trying to sell to male target market. There are
many companies striving to rename the products to the masculine tone; such as,
mascara to manscara. There are many male makeup artists and bloggers who are
emerging in this industry. Now, men have also got awareness that beauty is not
limited to women only, but men also deserve to look beautiful.
Thanks to social media for creating awareness among people
and accepting male makeup. There are many blogs that provide complete guidance
on male makeup. There are many men who like to change their look from male to
feminism look. However, many men don’t like to change their look and keep it
minor keeping the masculine touch as well.
Along with female beauty bloggers, many male
bloggers are also emerging in the industry with uploading their makeup tricks
and techniques. For example, famous Youtube vloggers in male category are Jeffree
star, Wayne Goss, Manny MUA, Ryan potter and James Charles. These vloggers keep
updating their videos on their channel on regular basis either doing it on
their face or other people.
Makeup industry has always
been dominated by the females, but males have been changing the trend and
trying to grab the industry. In fact, it is challenging to beat women in this
field and will have to go long way to do this. James Charles has 14 million
followers on instagram. He started working as a hairstylist and then he
shared his makeup pics and people really appreciated him that motivated him to
adopt this field.
Unfortunately, due to cultural restrictions and values, there are many people who don’t accept this increasing trend. Other than the gender equality, such people are of the view that makeup should only be limited to women. Men as of makeup artist are emerging and this concept that men do better makeup than women is getting famous due to which large population wants their makeup from men.
Makeup industry is a
big revenue generating industry giving ample of opportunities to make money
both online and offline. So, men are also trying to be competitive in this
field. We would love to see the day when men will
dominate the makeup industry.
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